What is an SEO company?

What is an SEO company?

An SEO company is a specialized company that optimizes websites technically, in terms of content and strategically, to sustainably improve their visibility and rankings in search engines such as Google. It develops individual strategies, carries out analyses and accompanies the entire optimization process in the long term.

What exactly an SEO company does

The aim of an SEO company is to design websites so that they are optimally readable for search engines and relevant for users. relevant for users. This includes technical SEO (e.g. loading times, crawlability), on-page optimization (structure, content, internal links) and off-page measures such as backlink building and digital PR.

The first step is to analyze the current status: technical performance, indexing, content and visibility. The company then develops a data-based SEO strategy with clear measures, KPIs and a timetable - with the aim of achieve sustainable traffic and conversion growth.

Typical misunderstandings

• "SEO is just keyword work." In truth, SEO encompasses technology, content, user experience and data analysis.
• "Results come immediately." Visible results usually take weeks or months - SEO is long-term.
• "Once optimized is enough." Algorithms, technology and user behaviour are constantly changing - ongoing optimization is a must.

Practical example

An online store hires an SEO company because traffic is stagnating. After a comprehensive SEO audit, loading times are improved, content clusters are set up and high-quality backlinks are generated. Within six months, organic traffic and sales increase noticeably.

Important KPIs that an SEO company monitors

• Organic traffic(Google Search Console, Google Analytics)
• Keyword rankings and visibility index
• Core Web Vitals (LCP, INP/FID, CLS)
• Click-Through-Rate (CTR)
• Conversion rate & leads
• Backlink quality & domain authority

Core services of an SEO company 2025

Technical SEO optimization

Behebung von Indexierungsfehlern, Optimierung der Website-Struktur und Verbesserung der Ladezeiten. Weiterführende Informationen finden sich beispielsweise in Fachbeiträgen zum Thema technisches SEO.

Onpage optimization & content strategy

Keyword-Recherche, Aufbau von Themenclustern, Optimierung von Texten, Überschriften und Meta-Daten. Ergänzend können ausführliche Fachartikel zu SEO-Themen helfen, konkrete Anwendungsfälle besser zu verstehen.

Offpage optimization & link building

Building high-quality backlinks, digital PR and cooperation with thematically relevant websites.

Monitoring & Reporting

Ongoing evaluation of SEO data, analysis of user behavior and continuous strategy adjustment based on KPIs.

Strategic consulting & workshops

Support with relaunches, international projects and training for internal teams to anchor SEO knowledge in the long term.

When an SEO company is particularly worthwhile

Large companies

Support for complex website structures, international hreflang concepts, in-depth crawling analyses and permanent performance optimization.

Small and medium-sized enterprises

Fokus auf lokale Suchmaschinenoptimierung, Einträge in Verzeichnissen, regionale Keyword-Strategien und Optimierung zentraler Kontakt- oder Angebotsseiten.

E-commerce projects

Optimization of product data, faceted navigation, schema markup for products and efficient category & product page structures.

Frequently asked questions about cooperation

What tasks does an SEO company take on?

She develops strategies to improve organic visibility - from keyword analysis and technical optimization to link building and ongoing reporting. Typical tasks include website audits, content strategy and backlink maintenance.

When is collaboration worthwhile?

Immer dann, wenn langfristige Sichtbarkeit und planbarer organischer Traffic wichtig sind. Besonders bei bevorstehenden Relaunches, fehlenden internen Kapazitäten oder in wettbewerbsintensiven Branchen kann professionelle Unterstützung sinnvoll sein.

What does an SEO company cost?

Die Kosten hängen von Branche, Zielsetzung und Projektgröße ab. Monatliche Vereinbarungen beginnen häufig im unteren vierstelligen Bereich. Transparente Angebote und klar definierte KPIs sind eine wichtige Grundlage der Zusammenarbeit.

Stand: 25. September 2025 – SEO ist ein fortlaufender Prozess. Regelmäßige Audits und strategische Anpassungen unterstützen langfristigen Erfolg.