We recently implemented a targeted native ads campaign for one of our clients in the automotive industry - a specialized online store for automotive spare parts. The aim was to generate more qualified traffic, increase brand awareness and promote sales of selected product groups.
The customer sells a wide range of automotive spare parts for various vehicle makes and models. Particularly in the competitive aftermarket segment, it is crucial to reach potential buyers exactly where they obtain information about repairs, maintenance and accessories. Our task: to develop a high-performance native advertising strategy that fits seamlessly into editorial environments and builds trust.
We designed the native ads to be both informative and appealing - with a clear reference to the respective vehicle requirements. The placements were made on high-reach portals in the automotive and technology sectors. Targeting according to interests, vehicle type and user behaviour enabled us to minimize wastage and optimally display the ads.
Measurable success became apparent after just a short period of time:
Native advertising is a particularly effective tool in the e-commerce sector for reaching target groups with a genuine interest in buying - without appearing intrusive. The client was extremely satisfied with the campaign and the results achieved, so a continuation is already being planned.
